Welcome to my blog! My name is Douglas Bernanke. I have always wanted to start a business and have had the finances and knowledge to do so. But something has always occurred in my life that has interfered, whether it be my sick mom or a brother who desperately needed help getting back on his feet. But I have kept the entrepreneurial flames burning and have continued to research and prepare for the day when I will finally take the plunge and start my business. If you are like me and want to be highly prepared and informed before jumping into the world of business, this is the blog for you!
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A big box store hands out yellow smiley-face stickers to children as you walk in the door. Another retail chain offers red bull's eye stickers to kids in checkout lanes. Why would these stores create custom stickers and then hand them out for free? The answer is simple: symbolic, subliminal advertising. Not only do the parents understand exactly what the symbolic stickers mean, but kids readily remember where they got free stickers and request to go to the same stores again, thereby ensuring future generations of customers. If you would like to do the same, here are some tips on what works and what does not work when you design and order custom stickers for your business.
What Works:
Cheap and Simple
The important thing to remember is to keep your chosen stickers simple. That way, they are easy to recognize, easier to remember and are often much cheaper than more elaborate stickers. That is important, since you are going to just give them out for free anyway.
An Iconic Logo
Those stores that hand out stickers use symbols or iconic logos that represent their companies. This works because the stickers are then easily recognizable as symbols of this or that store. If you currently have a logo, ask yourself if it is simple enough to use as a business sticker. If you do not have a logo, ask a graphic design company to come up with something simple and memorable so that you can turn it into a roll of stickers.
What Does Not Work:
"Busy" Stickers
As a business owner, you generally want to slap your company name and information on everything. While that usually works on just about everything else, it does not work well on stickers. It puts too much information on an overly large sticker that kids ignore and parents throw away. If you absolutely must include more information on a sticker, limit it to just the company name in fine print around the edge of the sticker, where adults will have to stop and look closely at the sticker to read it and the company name will not get in the way of the sticker design.
Large Stickers
If you look at the stickers that big box stores and retail chains are handing out, what is the one thing about these stickers that sticks out? They are small--perfect for little fingers and hands to grab and stick to everything. There are no large custom business stickers because those sorts of stickers do not appeal to kids and they take up too much space on a kid's jacket or shirt (since that is usually where kids put them). Keep the size small, and your business will grow bigger for it.
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